Observing the Role of Homeostasis in the Body after Exercise

Observing the role of homeostasis in the body after exercise Biology (T): Functioning Organisms Biology Practical Report 0383210 Mrs Woinarski Due 14th November 2012 Introduction: Homeostasis plays a vital role in the maintenance of a normal environment in which bodily systems are able to function most efficiently. The importance of homeostasis can be seen in blood pressure and pulse rate, as measurements which are not in the normal range can create serious health problems. Exercise has a known effect on both of these systems, as it results in a rise in body temperature and dilation of blood vessels, as well as an increase in breathing rate.By measuring how these rates return to normal levels after exercise demonstrates homeostasis in the body, and helps to describe the ways in which the endocrine system and organs involved impact this. Aim: To demonstrate the role of homeostasis in reaching normal levels for pulse rate and blood pressure after an increase due to exercise and investi gate which of the relative feedback systems works faster to achieve homeostasis. Apparatus: Stopwatch 1. 5m Skipping Rope Electric blood pressure monitor Method:Using the electric blood pressure monitor, both blood pressure and pluse rate were measured at a resting level for the first participant. In an open area, participant was asked to skip 100 times using rope, without any break. Immediately afterwards, the stopwatch was set and the blood pressure and pulse rate of the participant were measured using the blood pressure monitor and recorded. Using the stopwatch to see time after exercise, blood pressure and pulse rates were measured again at t=1, t=5 and t=10, where t equals minutes after exercising.The entire process was completed on each participant individually. Results: Raw Data Table 1: Results for Participant 1 Time (t) |Pulse rate (bpm) |Blood pressure (mmHg) | |-1 |88 |105/67 | |0 |140 |135/119 | |1 |128 |138/69 | |5 |108 |113/63 | |10 |96 |109/66 | | Table 2: Results for Participant 2 Time (t) |Pulse rate (bpm) |Blood pressure (mmHg) | |-1 |90 |100/70 | |0 |150 |130/100 | |1 |120 |120/82 | |5 |100 |112/75 | |10 |93 |103/70 | | Table 3: Results for Participant 3Time (t) |Pulse rate (bpm) |Blood pressure (mmHg) | |-1 |81 |112/68 | |0 |100 |120/93 | |1 |95 |117/90 | |5 |91 |113/81 | |10 |80 |110/69 | | Table 4: Results for Participant 4 Time (t) |Pulse rate (bpm) |Blood pressure (mmHg) | |-1 |92 |126/79 | |0 |92 |154/65 | |1 |92 |143/67 | |5 |92 |131/60 | |10 |92 |125/71 | | Table 5: Results for Participant 5 Time (t) |Pulse rate (bpm) |Blood pressure (mmHg) | |-1 |86 |80/55 | |0 |90 |85/67 | |1 |89 |85/67 | |5 |87 |83/68 | |10 |83 |79/53 | |Processed Data Discussion:The results of this experiment effectively demonstrate the role of homeostasis in returning both pulse rate and blood pressure to normal rates after exercising, as can be seen in the trends in the data provided. As seen in graphs 1, 2 and 3 the trend was a peak in both blood pressure and pulse rate immediately after exercise, followed by a slower decrease to normal levels. Pulse rate, as seen in graph 1, changed quite dramatically in participants 1 and 2 after exercise, and although this same peak is not so obvious in participants 3 and 5, they show a similar pattern.The difference in scale of change here could be affected by many uncontrollable variables, such as the participants’ fitness levels. However, by comparing each participant’s results to their resting levels, an accurate description can be made. Participant 4 is, in this case, an anomaly, as exercise did not have any effect on their pulse rate (Table 4). Graphs 2 and 3 show the participants’ change in blood pressure as a result of exercise, separated into systolic and diastolic blood pressure measurements.Again, a peak can be seen immediately after exercise as blood is being forced throughout the body to supply nutrients to muscles which have just been used, shown in both systolic and diastolic rates. Blood pressure returns to normal through a homeostatic process after exercise, as a result in the changing size of blood vessels. After blood pressure had returned to normal, in the majority of participants, it then in fact continued to decrease slightly before creating a new resting level. This is a result of the dilation of blood vessels, which then move more easily through arteries. Conclusion:In conclusion, the process of homeostasis in returning to normal levels of blood pressure and pulse rate after exercise have effectively been demonstrated. The different speeds at which these homeostatic processes are completed are a result of the endocrine feedback systems involved. Sources of error in the experiment are the limited results obtained as a result of time constraints. For a more accurate outcome, more participants should be tested so that any anomalies can be disregarded, and each participant should be tested multiple times to obtain average results as a way to avoid any mechanical errors.As the same device was used to test the blood pressure and pulse rate of each participant, mechanical error was reduced, however multiple tests would have improved the results. Bibliography: ‘Homeostatic mechanisms’ 2012, WestAustralian Government, viewed 10 November at http://tle. westone. wa. gov. au/content/file/ea6e15c5-fe5e-78a3-fd79-83474fe5d808/1/hum_bio_Science_3a. zip/content/003_homeostasis/page_05. htm Hardy, Richard N. 1983, Homeostasis, 2nd ed, Edward Arnold, London ———————– [pic] [pic] [pic]

What Is Nationalism?

What is Nationalism? The easiest way to define such a complex and broad term like nationalism is to start with the definition of a nation. A nation, as Ernest Renan clearly defined in 1882, is â€Å"is a conglomerate of people who share a common past and have derived a strong bond, with an agreement to stay together and be governed by mutual consent in the future. † In other words, a vast group of people living under the same type of government that share a common language, culture, history and a similar background overall. These nations become unified by sport events like the Olympics or World Cups.Nationalism is a possible definition of the happiness and pride lived during these games but the term is so complex that further explanation is needed. The origins of Nationalism, its characteristics, the types of nationalism that concern and the huge complexity of the term could all join in to create a perfect definition of such term. The causes that arouse the feelings of nationa lism can lead to a clear definition of this word. Short-term political causes like the American and French Revolution led to the unification of its people to fight for what was theirs.The vernacularization of language and an easy access to books or newspapers were some of the effects that resulted from Martin Luther’s 95 theses, the translation of the New Testament, or the invention of the printing press. Consequently, nationalism started emerging as a political ideology. In John Stuart Mill’s article â€Å"Of Nationality, as connected with Representive Government â€Å"expresses the causes of nationalism from his perspective. Mill begins his article by explaining how people, being part of a nation, should be linked by common sympathies, should cooperate with each other, and agree to live under the rules of the same government.In addition, he mentions the fact that geographical limits are also one of the causes of nationalism. People living in the same area will cons equently end up having a common language and/or religion. â€Å"But the strongest of all† Mill emphasizes on, is the identity of political antecedents: the sharing of a common history together and experiencing emotions of pride and humiliation or joy and regret at any point given. From John Stuart Mill to Eric Hobsbawn, various authors help identify the different characteristics with the help of their own opinions and ideas on the subject of nationalism.Mill’s view on nationalism is completely optimistic. He explains how countries, in order for them to be nations, should unite under the same needs and demands. This being, cooperation between their own people and an aim to be under the same system of government. In contrast, English journalist and novelist, George Orwell, had a different and negative theory on this topic. He views the nationalists as power-hungry and with the unique goal of forcing their customs on others. Orwell believes there are three characteristics to a nationalist thought: obsession, instability, and indifference to reality.Obsession: thinking your own country is superior to all the rest. The instability between the nationalist rulers or dictators. And finally, indifference to reality describes how nationalistic behavior blinds people from noticing facts of the real world. Additionally, in his article â€Å"Nations and Nationalism since 1780† historian Eric Hobsbawn explains how nationalism always comes before a nation and it helps it form and develop from it. He also believes both political and national systems should be equal. These altered points of view help change our beliefs on nationalism and shape the definition of nationalism even more.The different types of nationalism are clearly explained in George Orwell’s â€Å"Notes on Nationalism† article. Positive, negative and transferred are the three types the writer focuses on while talking about Britain’s nationalism throughout the years. Sub divisions such as: Neo-toryism, Celtic, and Zionism are specified by Orwell under the positive nationalism category. He states that Neo- tories are anti- American (and sometimes anti- Russian) that do not recognize that Britain’s power and supremacy have declined. Orwell describes Celtic Nationalists as anti- English but have nothing to do with Anglophobic.These Irish, Welsh, and Scottish nationalists are known for their racist beliefs. These discriminatory beliefs are also a common denominator for the Jews that are part of Zionism. George Orwell’s next grouping known as Transferred Nationalism fall divisions such as: Communism, Political Catholicism, Color feeling, Class feeling, and Pacifism. The difference between transferred and the other two types of nationalism is the fact that it isn’t as serious as the other two but people still believe in it and are somewhat influenced by it.Class feeling and color feeling are similar in the sense of superiority between races or class status. White people over black people or upper classes over lower classes are some examples of this dogmatism. Pacifism is described as â€Å"hatred of western democracy and admiration of totalitarianism† against Britain and the United States. Lastly, George Orwell subdivides Negative Nationalism into: Anglophobia, Anti- semitism, and Trotskyism. Against their own country, Anti- Jews (against Jews) and against Stalin are the main motives of these three examples.Nationalism is one of those words whose current definition is based on opinion and belief. The complexity of this term is due to time evolution. As different periods of time passed, nationalism went to from being negative to positive or vice versa. Showing pride for the United States by singing the national anthem at the beginning of a school day wasn’t the same thing as yelling â€Å"Heil Hitler† to a soldier in Germany during the Holocaust. Propaganda was another main influencer of the people. The government put up posters and television ads showing the â€Å"bad side† of their opponents in order to get their country’s support during war.Lastly, as George Orwell said, nationalism is not to be confused with patriotism. Nationalism is the will to imply or even force a lifestyle or customs on others whilst patriotism is the showing of pride and joy of one’s way of living and commitment to a certain place. There are many other opinions on this complicated word such as Perry Anderson’s wrong belief of thinking nationalism was â€Å"the desire of people to form their own independent nation-state. † There are no right or wrong definitions of nationalism because they are all expressed by people in their each and own unique ways.Their surroundings and their experiences both influence how the feelings of nationalism are defined. However, one does not deny that a definition for such feelings is obviously subjective†¦ Bibliography Easto n, Mark. â€Å"Cry ‘God for Harry, England, and Saint George!. ’† BBC. N. p. , 14 June 2010. Web. 29 Aug. 2012. . Hobsbawm, Eric. â€Å"Nations and Nationalism since 1780. † ASM IB History 1. The American School of Madrid, n. d. Web. 30 Aug. 2012. . Mill, John Stuart. â€Å"Of Nationality, as connected with Representative Government. † ASM IB History 1. The American School of Madrid, n. d. Web. 30 Aug. 2012. . â€Å"The Origins of Nationalism. † CSU Bakersfield. California State University, n. d. Web. 30 Aug. 2012. . Orwell, George. â€Å"Notes on Nationalism. † ASM IB History 1. The American School of Madrid, n. d. Web. 29 Aug. 2012. . Renan, Ernst. â€Å"Qu’est-ce qu’une nation? † [â€Å"What is a nation? †]. ASM IB History 1. The American School of Madrid, n. d. Web. 29 Aug. 2012. . Savich, Carl K. â€Å"Nationalism and War. † MakNews. N. p. , 1 Sept. 2010. Web. 29 Aug. 2012. . Wolfson, Ben, ed. â €Å"Nationalism. † Stanford Encyclopedia of Philosophy. N. p. , 1 June 2010. Web. 31 Aug. 2012. .

Meteorological Modeling In Klang Valley Region Malaysia Environmental Sciences Essay

It has been widely known that alterations of the land surface from flora country to urban country can well impact the environing meteoric status. Meteorologic theoretical account was used to measure meteoric status for air quality mold and prediction. One of the inputs for the meteoric and air quality theoretical account is land usage and land screen of the terrain. In this survey, we examined the sensitiveness of land usage and land screen on the predicted meteoric conditions. A meteoric simulation utilizing 5th coevals mesoscale theoretical account ( MM5 ) by Penn State/NCAR was used to compare the effects of land usage from two different old ages on meteoric status. The predicted meteoric conditions are so compared with the several monitoring station onsite. Consequences showed improved of surface wind velocity and temperature simulated utilizing improved land usage map. Findingss suggest land usage map should be taking into consideration in historical meteoric Fieldss to entree f uture air quality if the country of survey expects big alterations in land usage form. Keywords: Meteorologic mold ; Land usage ; MM5 ; Urban. Introduction It has been widely known that alterations of the land surface from flora country to urban country can well impact the environing meteoric status. Urbanization of an country could take to alterations of meteoric parametric quantities such as boundary bed deepness, perpendicular diffusivity, wind stableness category, etc. These meteoric parametric quantities played an of import function in most of the air quality theoretical accounts that predicts the concentration at each grid. Harmonizing to Jacobson ( 2002 ) , one of the factors that affect air pollution is the local air current which ensuing from uneven land warming, variable topography and others. In another word, different land usage type may take to uneven land warming, because land screen affects ground temperature, which affects pollutant concentration finally ( Jacobson, 2002 ) . Meteorologic and air quality theoretical accounts require land usage and surface feature that differ by their land usage and land screen forms ( Civ erolo et. at. , 2000 ) . Another survey carried out by Jazcilevich et Al. ( 2002 ) suggested that alterations of the land usage type could impact its environing meteoric status and scattering of air pollutant. Much of the current apprehension of the urban clime and meteoric status in Malaysia resulted from the research on Kuala Lumpur and Petaling Jaya country begins from 1970s ( Sham, 1973a, 1973b, 1979a, 1979b and 1987 ) . These researches focused on the description of the climatology and meteoric facet such as air current and temperature parametric quantities associated with urban heat island. The meteoric facets of the Kuala Lumpur and the environing metropoliss may alter due to the change of land usage and land screen by urbanisation and development of the metropolis. However, no survey had been done to entree the meteoric status of Klang Valley part with current land usage and land screen. The meteoric theoretical account used in this survey was the Fifth Generation Mesoscale Model ( MM5 ) from PSU/NCAR ( Grell et al. , 1994 ) . In this theoretical account the land usage was simulated from the planetary flora dataset from USGS which available at 1 grade, 30 min, 10 min, 5 min, and 30 unsweet declaration. However, the informations were derived from satellite observations over a period 1992-3 and the flora classs were out of day of the month and non relevant to the country of survey. The aim of the survey is to find to the effects of the land usage and land screen alterations on the meteoric mold system. Land usage map of twelvemonth 2000 obtain from the Town and Country Planning Department ( JPBD ) will be used to better 1992-3 USGS land usage dataset. The Modeling System PSU/NCAR Fifth Generation Mesoscale Model ( MM5 ) was selected as the meteoric simulation patterning system in this survey. The MM5 theoretical account is non-hydrostatic with terrain following co-ordinates, multi-scale, capable of interface with existent conditions prognosis theoretical accounts ( Global Circulation Model ) , contains expressed cloud strategies and dirt parameterization. MM5 is widely used by the meteoric community and its end product could be coupled together with the Sparse Matrix Operation Kernel Emission ( SMOKE ) theoretical account and Community Multiscale Air Quality ( CMAQ ) theoretical account to imitate the scattering of the air pollutants that take in considerations of the meteoric Fieldss and emanation beginnings. MRF Planetary Boundary Layer ( PBL ) parameterization strategy was selected in this survey. The 4-dimensional informations assimilation ( FDDA ) option was non used was selected in this survey because the purpose of the survey is to analyze the effects of modified land usage on the theoretical account end product. For inputs of informations, land usage datasets from USGS will be used as the default land usage, and land usage map from Town and Country Planning Department as the improved land usage and NCEP FNL ( Final ) Operational Global Analysis information was used in this survey. Domain Setup Four spheres are used as shown in Figure 1 for this survey. The female parent sphere with the declaration 27km covers the most of the Peninsular Malaysia ; 2nd sphere with the 9km declaration screens Selangor province ; 3rd sphere with 3km declaration screens ; finest sphere with 1km declaration will covers the survey country which is Klang Valley. Figure 1: MM5 domain apparatus. Processing of Land Use and Land Cover In the MM5 mold system, each grid cell was assigned one land usage based on the dominant class in the grid cell. 24 classs of Vegetation type by USGS was used in categorization of land usage in MM5. Each land usage categories consists of six surface parameterization, which includes, reflective power, wet handiness, emissitivity at 9 A µm, raggedness length, thermic inactiveness, and surface heat capacity per unit volume giving together with the MM5 theoretical account. Since Malaysia is a tropical state, summertime values are used. Out of 24 land usage types in the MM5 theoretical account ( Guo and Chen, 1994 ) , 14 classs was used to to the full depict the full sphere ( Figure 2 ) , with 22 % classified as H2O organic structures, 0.4 % as urban country and the largest non water-based class is Irrigated Cropland and Pasture ( 39 % ) in sphere 3 and as for sphere 4, 10 % classified as H2O organic structures, 1 % as urban country and the largest non water-based class besides class is Irrigated Cropland and Pasture ( 37 % ) ( Table 1 ) . Figure 2: USGS land usage dataset sphere 3 and domain 4. Since the Land usage dataset from USGS was generated from the twelvemonth 1992/3 orbiter image, the development of the Klang Valley country for the past 15 old ages decidedly changed the land usage and land screen of the survey country. To better the land usage type, updated land usage map from the Town and Country Planning Department was referred in this survey. The updated land usage map was preprocessed from polygon to gridded land usage map based on the categorization of the 24 USGS land usage classs ( Figure 3 ) .The per centum differences of the land usage between the default land usage and the update land usage are shown in ( Table 1 ) . Table 1: Percentage of landuse class for USGS and JPBD land usage Domain 3 and Domain 4. Land usage codification Land usage class USGS Land usage Domain 3 ( % ) USGS Land usage Domain 4 ( % ) JPBD Land usage Domain 3 ( % ) JPBD Land usage Domain 4 ( % ) 1 Urban and Built -Up Area 0.4 1.0 25.1 40.6 2 Dryland Cropland and Pasture 12.1 17.0 0.0 0.0 3 Irrigated Cropland and Pasture 40.2 37.4 0.0 0.0 4 Mixed Dryland/Irrigated Cropland and Pasture 0.0 0.0 20.4 28.0 5 Cropland/Grassland Mosaic 0.0 0.3 0.0 0.0 6 Cropland/Woodland Mosaic 1.0 1.0 0.0 0.0 7 Grassland 0.7 1.7 0.0 0.0 8 Shrubland 3.7 7.6 0.0 0.0 10 Savanna 0.1 0.2 0.0 0.0 11 Deciduous Broadleaf Forest 13.4 16.5 0.0 0.0 13 Evergreen Broadleaf Forest 2.8 1.1 0.0 0.0 14 Evergreen Needleleaf Forest 0.3 0.5 0.0 0.0 15 Assorted Forest 2.7 5.3 34.4 25.0 16 Water Bodies 22.4 10.3 17.8 6.5 Figure 3: Gridded JPBD land usage in 3km and 1km declaration. An ASCII type of input file was generated based on the reclassified land usage map into specific format. This ASCII file contains column, row, land usage type, latitude, longitude, flora fraction, and H2O fraction ( Figure 4 ) . Figure 4: Example of ASCII format input. The FORTRAN codification named â€Å" replace_lulc.f † is used to replace the land usage type, flora fraction and H2O fraction in the TERRAIN_DOMAINx file based on the co-ordinates of the reclassified grid cells and the several land usage type, and other parametric quantities provided in the ASCII file. The FORTRAN codification is compiled utilizing run book â€Å" run.replace † which besides determines the input and end product files to treat, and parametric quantities to be updated ( Figure 5 ) . Figure 5: Example of run.replace book. MM5 Simulation Results MM5 simulation was performed from 1st July 2005 ( 18:00 ) to 3rd July 2005 ( 17:00 ) with entire simulation clip 48 hours utilizing USGS flora dataset for 27km, 9km, 3km and 1km spheres as base instance. The 3km and 1km sphere will be compared with the end product of MM5 simulation using JPBD land usage dataset during for same period. All the physical options used were indistinguishable for both simulations. Observation from the Continuous Air Quality Monitoring ( CAQM ) station from Alam Sekitar Malaysia Sdn. Bhd. ( ASMA ) and Malayan Meteorological Department ( MMD ) was used to formalize MM5 public presentation from the both USGS and improved land usage dataset. Three CAQM site was selected to formalize the MM5 public presentation, which are the monitoring station in Klang and Shah Alam that maintained by ASMA and supervising station in Subang that operated by MMD. The simulations that utilized USGS land usage dataset showed overestimate of the air current velocity and produces sudden extremum at certain hr in the simulation. The improved land usage dataset utilizing JPBD land usage informations reduces the air current velocity and frequence of the sudden extremum, yet still over estimated the overall air current velocity compared to the observation informations ( Figure 6 ) . However, the improved land usage dataset utilizing JPBD do increase the correlativity between the ascertained air current velocity and simulated air currents velocity from all CAQM site ( Table 2 ) . The lowered air current velocity due to the improved land usage informations set could take to increased stableness and decreased perpendicular commixture. This could increase the air pollution concentration in certain country. The temperature profile simulated by both utilizing USGS and JPBD land usage dataset able to imitate the afternoon temperature near surface when comparison with the onsite observation temperature informations. However, both USGS and JPBD land usage dataset tends to overrate the temperature near surface during the dark ( Figure 7 ) . The correlativity between ascertained temperature and fake temperature somewhat increases when use JPBD land usage dataset in the simulation for the all monitoring site ( Table 2 ) . The consequences suggest that improved land usage dataset utilizing JPBD land usage dataset could better the overall simulation consequence ( Table 2 ) . The alterations of the meteoric parametric quantities could impact scattering of air pollutant, energy demand that could impact anthropogenetic emanations. The alterations of the MM5 end product could besides impact the computation of the air pollution patterning package such as CMAQ. Figure 6: Time series comparing of windspeed at 1km sphere for Shah Alam. Figure 7: Time series comparing of 1.5m temperature at 1km sphere for Shah Alam. Figure 8: Correlation between observed and predicted informations at Shah Alam. Table 2: Summary of correlativity between observed and predicted informations for all the location. Parameter Sphere Monitoring Station Klang, ASMA Shah Alam, ASMA Subang, MMD Wind speed 10m Domain 3 USGS 0.034 0.082 0.176 Domain 3 JPBD 0.311 0.318 0.214 Domain 4 USGS 0.015 0.083 0.169 Domain 4 JPBD 0.277 0.273 0.254 Temperature 1.5m Domain 3 USGS 0.673 0.672 0.410 Domain 3 JPBD 0.774 0.788 0.537 Domain 4 USGS 0.666 0.657 0.411 Domain 4 JPBD 0.790 0.759 0.544 Discussion The land usage is merely one of many factors that take in consideration by the meteoric mold system. The consequences showed betterment of the fake air current velocity and temperature near surface. The public presentation of the MM5 on simulation could be improved by modifying the MM5 physical options and strategies depending on the declaration and location of the survey country. Since the land usage and land screen alterations affects the close surface meteorological, it should be included as one of the cardinal factors in the air pollution patterning particularly future air quality scenario. The alterations of the temperature that lead by land usage could increase downwind, and potentially affects the air quality simulation. The alterations of the air current velocity besides affect the dispersion of air pollutants and blending in the ambiance, alterations of the air pollutant concentration are expected. Changing in the land usage and land screen forms due to the urban conurbation, altering of agricultural forms, forestation and deforestation are expected to affects to landscape. The change of landscape will take to alterations in population, energy ingestion, anthropogenetic and biogenic emanations. The consequences suggested that land usage should be taken into consideration when utilizing air quality calculating theoretical account to predicts and measure the air quality. Recognition The writers thank the Ministry of Science and Technology ( MOSTI ) Malaysia for back uping this research, under undertaking no. 04-01-04-SF0674. We besides thank Department of Environment ( DOE ) Malaysia, Malaysian Meteorological Department ( MMD ) and Town and Planning Department ( JPBD ) Malaysia for informations providing. The Positions expressed by the authours do non neccesarily reflect those of the bureau.

Business Product Analysis Coursework Example | Topics and Well Written Essays - 1500 words

Business Product Analysis - Coursework Example Coke was initially developed by pharmacist John Styth Pemberton in year 1886 (Biswas & Sen, 1999). In the history of 112 years, Coca-Cola has entrenched itself into American culture. In 1994, the American use was more than 773 million servings of Coca-Cola, Sprite; diet Coke, Fanta and additional products of the coke corporation. The corporation's drink products comprise bottled plus canned drinks fashioned through self-governing plus business owned bottling plus canning operations (Wikipedia, 2009), (Bellis, 1997), and (The Coca-Cola Company, 2008). The Coca Cola Company has truthfully one of the supreme stories in U.S. history.' The technique in which the company has pressed on and endured the taste of time makes an impression up till now their harshest detractor.' The Coca Cola Company has a dread exciting history and still an additional assuring future.' Their industry policy, all along with an extremely devoted customer base, has guided The Coca Cola Company to the position of boss of the market (Pendergrast, 2000), (Bellis, 1997), (Biswas & Sen, 1999) and (The Coca-Cola Company, 2008). At the present time, the Coca Cola Company is working with a network of license bottlers. It has fifty three bottling divisions aligned among 26 corporations. Each of these bottlers previously was performing business through Parle's Ramesh Chouhan, after his sale of drink products to Coke. As for each contract signed among Coke and bottlers, the previous provisions to them through soft drink focus. According to the latest plan and policy of the coca cola, the Coke bottlers will stop to remain self-governing entities; in its place, depending on physical positions, they will be amalgamated into one of the super bottling corporations. Believing the enormous impending of enlargement of the whole worldwide marketplace, coca cola desires to increase the marketplace by 40 % for each annum (Wikipedia, 2009), (Biswas & Sen, 1999), (Bellis, 1997), and (Olson, 2005). Fundamental Marketing Strategies The Coca Cola Corporation is capable to attain its aims and objectives by means of the product development or distribution technique or promotional features. In fact, better management from the plant place to the sales services that corporation presents, something could be employed to differentiate (Riz, 2009). The product forms a center in the differentiation policy in the middle of the other P's of the Marketing Mix policy. Product Differentiation is extremely significant in product management for the Coca Cola and has potential in forming flourishing marketing strategies (Pendergrast, 2000). Here I have presented the Coca-Cola Mission Statement and Objective that is developed after the huge marketing study and brand positioning research (Thecoca-colacompany, 2007) and (Wikipedia, 2009). 1.)'''''' To Refresh the World in mind, body and spirit. 2.)'''''' To motivate Moments of Optimism, in the course of our brands and our actions. 3.)'''''' To Create Value and Make a Difference, all over the place we engage. 4P's marketing Mix Models This section presents the analysis how Coca-Cola can produce a better marketing through

English composition 2 Research Paper Example | Topics and Well Written Essays - 500 words - 1

English composition 2 - Research Paper Example And just like the physical world, online problems became present that the call to regulate the cyberspace mounted. Also the issue about the ethical use of the internet came into question. The digital personality which Netizens assumed in the cyberspace loosened up with their personality becoming invisible. And â€Å"the growing incidence of online fraud and identity theft, privacy incursions, copyright infringements, trademark violations, domain name disputes, spamming, computer viruses, inadequate or vaguely defined consumer protection laws, and terrorist-related and pornographic websites has fuelled such concerns† (David 2006). These issues necessitated internet governance to regulate the decentralized, scalable and even anarchaic nature of the cyberspace. Since the cyberspace’s geopolitical demarcation is virtually erased, the question of how to control and maintain a set of behaviors according to an acceptable standard became an imperative. But as how to do it still remains the questions; of whether a big government should intervene or the industry itself should regulate and police themselves. This brings to mind the geographic relativity of laws. For example, laws governing e-commerce and speech in the United States may differ or may not even exist say that of the Middle East country and vice versa that the enforcement of cyberspace regulation may prove to be a challenge if not impossible to implement. Such, many concerned parties proposed to adopt an intergovernmental regulation to create a cross-border harmonization of internet governance policy for greater efficacy. There is however other interest groups that espouse the idea of self-imposed regulation of cyberspace conduct. Among these is the Internet Corporation for Assigned Names and Numbers (ICANN) in the United States whose mandate is to develop a bottom-up consensus on the usage of the internet among the private sector. Though it differed in

Scientific Uncertainty Web-Based Assignment Example | Topics and Well Written Essays - 750 words

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Critical Appraisal of the International Accounting Standard Dissertation

Critical Appraisal of the International Accounting Standard - Dissertation Example The comparison focusing on the latter group is a means to identify whether there would be an increase in the degree of accounting quality that a firm has after utilizing and applying IAS 40 in their policies and processes. In that light, the researcher aims to determine the prospect of improvement of a firm's accounting quality and financial reporting with the use of International Accounting Standards on Investment Property. One of the key objectives of the International Accounting Standards Board (IASB) is to formulate a singular guideline that would establish accounting standards of high quality that must be comprehensible, as well as practical and practicable for the sake of public interest. Such guideline would encompass the accounting framework across the globe, which mandates transparent and analogous data of financial statements dedicated to a universal rationale (IASB) (Ashbaugh & Pincus 2001). With that philosophy in mind, the IASB has made the necessary measures to eliminate permissible accounting practices and policies that would serve as alternatives (Leuz et al 2003; Tarca 2004). In addition, the board has necessitated that the accounting measures enforced in IAS mirror the performance of a firm based on its economic position (Street & Gray 2001; Tarca 2004; Hung & Subramanyam 2004). With these two premises in mind, one can note that the application of IAS is directed towards the development of accounting quality among firms. A firm's accounting quality poses the probability to improve provided that alternatives are eliminated and the perusal of developing the degree to which the concept of accounting measurements aim to echo the limit of a firm's economic position, which would then be based on the prerogative of the management in reporting accounting amounts that pose an inferior representation of a firm's economic performance, such as the process of managing earnings (Bartov, Goldberg & Kim 2004; Daske 2006; Leuz 2003). With that concept in mind, the researcher aims to identify whether accounting amounts that have been identified with the help of IAS present higher quality, as opposed to those determined by GAAP (Leuz 2003).  

Mars and Google Earth Project Research Paper Example | Topics and Well Written Essays - 750 words

Mars and Google Earth Project - Research Paper Example From the discussion it is clear that  the   main   differences   between the two pictures are   that   the formation of   the different   features are   caused   by s different   climatic conditions. In the Mars, there are no man made properties hanker some of the features within the Mars are naturally caused. However, there are some features within the natural earth structure that are likely to influencing the formation of different structures. Laval flow is one major cause of such features within both the earth and Mars respectively. The earth is habitable and therefore life is possible on earth because of the favorable climatic factors contrary to mars.This study stresses that in both planets the mountain features under study formed as a result of volcanic activity. That is when hot molten rocks finds its way out through earths crust and cool off to form a hard rock. Subsequent activities result in more and more pile up of lava forming a mountain. In planet m ars as the mountain rise due to deposits of layers of lava, it exerts a lot of weight on the subterranean basement system at the base of the mountain. This results in some further landforms e.g. valleys etc. similarly the same phenomenon may result in fault lines leading to sinking of the earth to form a valleys of which the great rift valley of east Africa is a typical example.  Formation of volcanic mountains therefore exhibit similar formation in both planet earth and mars. In contrast Martian planet has no vegetation cover and no visible rivers, sea or oceans exist.a

Write a paragraph Essay Example | Topics and Well Written Essays - 250 words

Write a paragraph - Essay Example Nash equilibrium has its implications both positive and negative. Positively, each player has the advantage of getting the expected payoff given what the opponent plays. Negatively, this strategy is not applicable in all cases. This is because there can be pure strategy normative expectations equilibria which are not Nash equilibria. The prisoner’s dilemma is an example of such a case scenario (Julian & Wolfgang, 2000). Nash equilibrium may not be Nash equilibrium at all in the event that one would like to have a little bit of extra credit. This is based on the fact that it places one in compromising scenarios in which it leaves the player with no option other than not opting for not being part of the whole process. In a bar, the goods and services on sale are not returnable and so once consumed it is as good as gone. This will constantly leave the owner of the bar at a loss since there is no positive payoff in the sense that he will always stand a chance of losing in all the possible outcomes (Julian & Wolfgang,

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Peepepep - Term Paper Example There is an increased awareness on the need to control greenhouse gas emissions in order to curtail dramatic changes in climate through implementation of climatic treaties such as the Kyoto Protocol in which the most significant feature is the commitment by developed nations to reduce the emission of greenhouse gases (Malin). Several petroleum industries have adopted various strategies to control emissions and thus contribute to a cleaner environment. While some companies such as BP Amoco have extended support to the climatic treaty, others like ExxonMobil have criticized the treaty stating that the present emission rate is not that bad and adopting strategies to reduce emissions will only have a negative impact on the economy (Van den Hove, Le Menestrel and De Bettignies). The major change occurring in global climatic conditions, commonly referred to a global warming, is attributed to the increase in the mean global temperature and the rise in the atmospheric concentration of greenhouse gases such as carbon dioxide and methane. The Petroleum industry is regarded as a major contributor of greenhouse gases which could occur in any of the following three ways. A majority of greenhouse gas emissions, especially carbon dioxide, occurs via the combustion of fuels in transportation, furnaces and boilers. Emission of large amounts of methane occurs during the production and refining of crude oil as well as during transportation. Large quantities of carbon dioxide are also released during the production stage. Carbon dioxide is also released during the production of plastics, rubber, petroleum-based solvents, lubricants and waxes using petroleum derived-feedstock’s (Bluestein and Rackley). Thus the petroleum industry contributed doubly towards greenhous e gas emissions and hence is accountable for the emissions resulting from their own production and indirectly for the emissions released by the use of its products. In response to the need to control

Describe the main features of virture project management techniques in Essay

Describe the main features of virture project management techniques in the digital age and provide a critieal reflection on their use in managing projects - Essay Example The study has been conducted in several stages. The first stage was a review of relevant literature, followed by a discussion on specific topics. Leading textbooks on PM and publications in various journals have been referred to. The study has been laid out in several sections. Sections include principal characteristics of virtual and global projects; attributes of virtual teams and communication channels; motivating teams and PM environment; agile PM; change management for agile PM; and conclusion. Throughout the study, the focus has been on the agile aspect of PM. Ideas, human resources, products, services, and skills move freely regardless of boundaries in global economies. The flow of knowledge, products and services, and capital reflects the economic interdependence between organizations and countries. In globalized economies, resources could be obtained in one market and used for business in another. For example, it is possible to purchase manufacturing equipment from Germany, make products in Greece, and sell products all over Europe. In summary, a firm’s competitive environment is shaped by the global economy. A significant change in the practice of PM has been information management. Burke (2008) observed that the availability of powerful software has seen a shift in data processing from a separate department to the professional’s desk. Project planning software helps the project manager plan and control projects. However, it can be effective only when planning and control techniques are clearly understood. Projects are generally subdivided into different phases for ease of management. These phases are collectively termed as the project lifecycle. According to Burke (2008) techniques for PM include critical path method; work breakdown structure; earned value; resource smoothing; and configuration control. According to Cadle and Yeates (2004) characteristics of projects include finite and transitory nature; uniqueness;

Electronic Health Records Essay Example for Free

Electronic Health Records Essay Introduction Electronic health records (also known as ‘e-notes’) have commonly replaced the conventional paper records used in medical facilities. This discussion describes how electronic health records have provided a solution to a range of health care procedures, have offered cost savings and benefits, and still have greater potential for improvement through future efforts. Overall, this discussion documents the progress and demands for further convenience in regards to electronic health records, presenting concepts, statistics, and recent analyses published by authorities on the topic. Through this, it is evident that electronic health notes still have shortcomings that are commonly noted and targeted, but as they have solved many more problems inherent in previous systems, they are the ideal path for development and improvement in this area. Electronic Health Records Since the development of electronic health records, healthcare managers have been able to reach numerous solutions to previous problems in their systems; this has included improved capacities to record and store the clinical and demographic information patients, the capacity to observe or manage the results of laboratory tests, the capacity to give prescriptions, improved ease of managing billing data, and improved facilitation of analysis for clinical decisions. These improvements reveal the nature of challenges and demands relevant to operations using the previous form of records (paper), with electronic health records being substantially more organized, convenient, and manageable. According to Al-Ubaydli (70), the use of paper records â€Å"had several implications. On the one hand, writing on paper fast and easy, so it fits well with clinical workflow. On the other hand, notes are only useful to the person who reads them, no to the one who writes them. When writing, speed and brevity are essential as there are always more patients to visit and care for. But for the reader, speed means illegible handwriting and brevity means incomplete notes. This leads clinicians to ask patients questions to which the answers already exist in the notes† (Al-Ubaydli 70). Moreover, as the author pointed out, paper is more difficult to transfer or copy, leading to it ultimately becoming easiest to keep the records confined to one central place. With this, they cannot move as easily as the patient, and the chore of copying tended to result in the patients being without a complete set of easily accessible records. Meanwhile, there are substantial space and cost requirements associated with storing paper records. The development of computer hardware, software, and improved data storage techniques eventually led to the development of efficient and effective software capable of storing patient data in secure databases, further allowing all data to be stored in a size-efficient manner that could also be easily transmitted. With the development of the internet, patient files could even be stored and transmitted online, providing an ideal backup for databases while improving the capacity for patients to have complete record sets sent to a range of facilities. The general motivation for creating these electronic health records was to address the problems inherent in the paper records, with the most convenient aspect being the cost-effective nature of storage and transmission; the nature of this being a virtually free cost and nearly instantaneous transmission made the desire and changes especially significant. Moreover, electronic health records would allow users to improve the capacity for users to index, sort, and search through records faster than the time demanded to sort through the paper files manually (Al-Ubaydli 70). An additional benefit is the reduced potential for illegible notes, as the nature of the systems means that all data is entered in using clear computerized text characters. As mentioned, similar to the nature of demands and problems evident in the paper records, there are now demands for improving aspects of the electronic records. However, these problems can be addressed through improved organization, software, and other means that does not demand a drastic change in mediums, as was required to address the problems of the paper records. Al-Ubaydli (71) reported that electronic health records â€Å"must include checks and balances to audit and control access. Second, the user interfaces for adding to the records must become easier to that they fit better into clinical workflow and allow clinicians to do more in less time. Speech recognition continues to improve, and the designers of templates continue to innovate.† The author further points out that similar to the improved search engines of the internet (first challenging and then drastically improved with developments like Google), electronic health records can be similarly improved without restructuring comparable to restructuring paper records. Other researchers have analyzed the nature of electronic health records, further elaborating on the nature of solutions and remaining demands. DeVoe et al. (351) pointed out that the clear and detailed recording of all received and recommended services should be considered the most vital aspect of health records, which is most effectively addressed through electronic records rather than paper records. This further assists with insurance aspects, as the detailed and accurate aspects of recording services can improve coordination with claims and related demands. DeVoe et al. (352) further asserted that electronic health records have the potential to assist researchers and policy makers with overcoming prior restrictions in examining services provided in CHCs. Meanwhile, Hoffman and Podgurski (425) reported on the growth of health care and pharmaceutical costs, frequency of unnecessary medical procedures, evoked healthcare reforms, and critical roles of records in all of these processes. With this, comparative effectiveness research (CER) has commonly been coupled with electronic health records to show that many expensive procedures have had less desirable outcomes for comparable conditions that less expensive ones, pointing out the nature of some health care facilities and physicians. Meanwhile, however, some have argued that CER is likely to lead to limited patient choices, improper rationing of health care, homogenized care, and potentially refusal of needed treatments (Hoffman and Podgurski 425). Congress allocated $1.1 billion to CER through the American Reinvestment and Recovery Act, which included other aspects of improving and restructuring facilities. Soon it became evident that a unique application of CER could allow physicians to improve their decisions regarding treatment, as when coupled with electronic health records, physicians could conduct computer inquiries across a large database of patient records. Naturally, this would provide a valuable supplement to the patient’s history and literature. Hoffman and Podgurski (425) recommended that software be designed to summarize findings of queries by presenting the most relevant outcomes of patients with the most comparable conditions, while records be developed and stored in a manner which facilitates this. Thus, personalized comparison of treatment effectiveness or PCTE could become a phrase more common than CER in the future. Conclusion Electronic health care records have solved many of the problems that could not be effectively addressed through developments in the paper systems, with major improvements in the capacity to copy and transfer records, cost of storage, and clarity of information. Although this has led to implications for security and excessive copying, databases have been developed to improve the concerns in these areas. Moreover, researchers have proposed additional improvements in development as well as use, with records having the potential to serve as an informal accessible databank, thereby improving understanding and decision making. Works Cited Al-Ubaydli, Mohammad. Personal Health Records: A Guide for Clinicians. John Wiley Sons: New York, NY, 2011. DeVoe, Jennifer, Rachel Gold, Patti McIntire, Jon Puro, and Susan Chauvie. â€Å"Electronic Health Records vs Medicaid Claims: Completeness of Diabetes Preventive Care Data in Community Health Centers.† Annals of Family Medicine 9.4 (2011): 351-358. Hoffman, Sharona and Andy Podgurski. â€Å"Improving Health Care Outcomes through Personalized Comparisons of Treatment Effectiveness Based on Electronic Health Records.† Journal of Law, Medicine Ethics 39.3 (2011): 425-436.

Four Seasons Goes To Paris Case Study Tourism Essay

Four Seasons Goes To Paris Case Study Tourism Essay One of the worlds leading operators of luxury hotels, Four Seasons, renovated George V and operated it as Four Seasons Hotel George V Paris in 1999, which is its first property in France. George V was opened in 1928 and since that has been a landmark which is located in the Triangle dOr (golden triangle). In Four Seasons Goes to Paris case study shows how Four Seasons developed the diversity and adapted to French market, with the Four Seasons outstanding standards. The purpose of this report is to analyse how Four Seasons, a Canadian company adapted the big cultural difference, also to be able to apply and explain the management principles identified in the case study and the management strategies in todays reality. Furthermore, by understanding how the management adapt to become the French employer and what the company core values were implemented in Four Seasons team, in order to know how the management stand out in this process. Finally, comparing to Four Seasons years of management in Paris how does the current internal and external environment affect the managers to be more entrepreneurial. Cultural awareness, Adaptation and Management Changes Cultural awareness can be thought of as internalized attitudinally insights about those common understandings held by groups that dictate the predominant values, attitudes, beliefs and outlooks of the individual. (Adler, 1986:31) Four Seasons opened its first property in Paris and it was a huge challenge for the management to go into the local. According to the case study, French is characterized by cultural researchers as having Polychromic Culture, which means they consider the importance of human relationships and they prefer building lifetime relationships. On the contrary, Americans are much more easygoing to develop short-term relationships. French do different tasks at the same time usually, but their attention can be taken away very easily. Additionally, the management explained that there is simply an incredible pride in being French and the French have a very emotional way of doing things. They cannot keep the standards and do not respect the Golden rules as it is too American as well as changing plans often because their decisions sometimes are unpredictable and not based on any reasons. For the management has to adjust to the French regulations especially in labor policy regarding to the staff working hours and conditions. David Crowl, noted that each hotel is tailor made and adapted to its national environment. Four Seasons have learned across borders from different countries and properties, trying to incorporate the native elements inside the property. Richey, the president of Richey International, which was hired to audit service quality and he felt that Four Seasons adapted to the local market very successfully from a design perspective at the first place. Also they understand the national idiosyncrasies, business culture and labor laws in order to become a French employer. Besides, Four Seasons hired Didier Le Calvez to be the General Manager of George V. He had 25 years working experience outside France and he acquired patience and tolerance to prepare the hotel opening. Four Seasons had assigned a 35-person task force which composed of experienced Four Seasons staff to help Le Calvez and his teams, to be Four Seasonize as well as making sure that the opening will be succeed. It helps to establish norms, attitudes and beliefs by reflecting the operating needs and is a good way for communicating the right information to all staff. In addition, the management implemented the 35-hour workweek at George V in order to meet the spirit of French law. Besides, starting direct line meeting for General Manager with managers, supervisors and employees in groups of 30 once a month, in order to promote communication and address the problems. It is very important for staff to be aware of different national and organizational culture because management is a process of coordinating work activities with the management skills in order to complete the work efficiently and effectively with and through people. (Robbins and Decenzo, 2008) It enables to work well with other people both in a group and individually, as hospitality is a people industry and about interaction with people from different culture, language and beliefs, communication can be improved by developing and understanding the cultural awareness Besides, a successful management for today should be able to be flexible, create ethical work environments and exhibit entrepreneurial skills when facing the changes. As we are not all the same and everyone is unique, we have to recognize the similarities and differences of each individual us, in order to achieve the same goal for the company. Instilling the Core values into the team Core values are operating  philosophies or  principles  that guide an organizations internal conduct as well as its  relationship  with the external world. (businessdictionary.com, 2010)   It is important for stakeholders of the organization because it is a performance guide and clarification of what behaviour and attitude should be performed. According to Sharp, founder and CEO of Four Seasons, he mentioned that the reason for their success is no secret. It comes down to one single principle that transcends time and geography, religion and culture. Its the Golden Rule the simple idea that if you treat people well, the way you would like to be treated, they will do the same. (Fourseasons.com, 2010) Sharp emphasized that The Golden Rule is the key to the success of the firm. It is not only a positive belief that provides consistently exceptional service and just for you to the guests, but also is a monitor to the employees and helps to shape relationships between the guests and staff. Base on the Golden Rule, the management needs to stand out by directing the activities of other people in the company with the functions of management, which is a process have generally been condensed to the basic four: planning, organizing, leading and controlling (Robbins and Decenzo, 2008:7) Planning It is a process to establish an overall strategy for achieving the goal of organization and helps to remind the staff what is the most important. (Robbins and Decenzo, 2008). The management mentioned the Four Seasons is a family and completes with rules, traditions and tough love. In order to provide consistently exceptional just for you, the Golden Rule was established to guide the family. The behaviour of all staff over the world were expected to follow the seven Four Seasons Service Culture Standards (Refers to Appendix I), Departmental Sample Core Standards and Four Seasons Goals, Beliefs and Principles. (http://www.fourseasons.com/about_us/service_culture) They are the foundation of the organizational goals and it shapes the relationships between staff and guests, as well as enriches the service culture. Organizing Structure of the Organization The responsibility of the general manager is supervising the day-to-day operations of the property and the regional management structure of the company (Refers to Appendix II) is the most important of its ability to maintain and deliver the highest and most consistent service standards in a cost-effective manner. Hire the right person with right attitude Four Seasons is trying to look deep inside of the applicants in the selection process in terms of finding the potential employees with right attitude. Refer to Frederick Taylor, the father of scientific management believed that increased efficiency could be achieved by selecting the right people for the job and training them to do it precisely in the one best way. Hire the right person with right attitude and proper training, not only increasing the strength of the property, but also controlling relationship between input and output in order to minimize the resource costs. Leading When managers motivate employees, direct the activities of others, select the most effective communication channel, or resolve conflicts among members, they are leading. (Robbins and Decenzo, 2008:8) Le Calvez, carried out some programs for motivation such as the invitation to the employees and their families for an open event about three times a year, in order to break down the barriers and remind them the pleasantness of working. Furthermore, achievement was celebrated by launching employee-of-the-month and employee-of-the-year programs to let the staff understand the recognition and the work speaks for them. Controlling The basic controlling process is the responsibility for monitoring, comparing and correcting. (Robbins and Decenzo, 2008) The management of Four Seasons hired both external and internal auditors to audit and evaluate the service quality. It is very essential because the standards of Four Seasons are the foundation for all our properties and it is based on which we build according to a senior manager noted. Therefore, the top management team gathers every morning for reflection and reviews in order to go over the mistakes, which have been done unprofessional and comparing to the companys goal and service standards, then identify and address the problem for improvement. How does Current Internal and External Environment affect managers to become more entrepreneurial Compared to the year of Four Seasons management, it is very important for the current managers to be more innovative and creative, as well as flexible in order to become entrepreneurial to both change and adapt the changes. Current Internal Environment Analysis Management Change Le Calvez worked with Four Seasons for 18 years and 8 years General Manager and Vice President in George V, he joined Shangri-La in 2007. He was credited for the renovation and his leadership while facing the adaptation and challenges. In my opinion, it effected the work motivation of the managers but they should be able to adapt the changes all the time. The hotels culture is embodied in the General Manager, An F.S. George V manager noted and it is a opportunity to establish innovative ideas and new promotional strategy in order to create a new hotels culture. Ownership Four Seasons agreed to be taken private in 2007 and was sold to the companys chief executive officer Sharp, as well as investment companies, one is Microsoft founder and Chairman, Bill Gates and the other by the owner of Fairmont Hotels Resorts, Saudi Prince Alwaleed bin Talal, the prince owned around 20% of Four Seasons already. (Usatoday.com, 2007) Gates and Prince Alwaleed invested on Four Seasons and there are opportunities to expand the Four Seasons and increase market share in other countries, where is the needs of luxury hotels and resorts. In this case the managers should work ambitious and pre-active to do market research in order to get the chance of promotions and working in another country. Current External Environment Analysis Political There are more upcoming infrastructure including convention centres, highway, mobile portal and urban planning. Furthermore, Paris is strongly promoted as a sustainable tourism destination as long as global warming becomes serious. It is also the new trend to being green in these few years, hence it provides the opportunity to explore Paris in eco-friendly way and helps to create an image of Paris is a green capital (parisinfo.com, 2010) As the French government promotes Paris as a green destination and it is part of the trend of tourism, the managers can create eco-friendly offerings and policies in order to enrich the reputation of Four Season through this opportunity. Economical Even with a tax rate of 43% in 2008, France is the fifth most attractive place to start a business. (industryweek.com, 2010) Therefore, the goods price in France is very stable as inflation rate is about 0.9 2% in these 5 years. The GDP contracted 2.1% in 2009 due to the financial crisis and there was world tourism collapse because of the Iceland volcano eruption in first quarter of 2010. Hence, there is a big lost since tourism is the largest income in Paris. Paris is the capital and gathers with most of the culture and technology of France, the manager can through this opportunity to more establish innovative conference package and facilities as well as eco-friendly meeting offer to fulfil the new demands. On the other hand, the managers can learn how and what to do during the financial crisis especially know what strategy to do when the hotel was in low occupancy rate and how to reduce the extra costs and arrange the work schedule properly in order to survive in bad financial situation. Socio Cultural Paris is well-known as a floury city but full of artistic and cultural atmosphere. There are 25,000 artists living and working in Paris because of its historic and romantic atmosphere. (Hurriyetdailynews.com, 2010) The managers will increase the cooperation with company which provides luxury city tour service as well as the training of the concierge service since the tourists come to Paris mostly for culture and sightseeing in order to create more revenue base on the advantage of the location and outstanding service. Technological France Telecom Group Orange Business Services and Disneyland Paris have built the wireless bar code of mobile messaging services for the visitors. (Technow.com, 2009) In meanwhile, the government is planning to increase building mobile portal. (Proximamobile.fr, 2009) It is very innovative and convenient and the visitors can access to the useful travel information. The managers can cooperate with the telecom companies about implement the new hotel wireless system in order to attract new target markets and turn it into the new unique selling point. Then the guests will be able to find the information of the property as well as the tourist information through this innovative service. Conclusion To conclude, Four Seasons  has grown effectively over half a century with the exceptional and unparalleled service. The success of Four Season all bases on a simple idea Golden Rules If you treat people well, the way you would like to be treated, they will do the same. Likewise, Four Season George V has been renovated successfully through by understanding the cultural awareness and adapting to the local market with universal standards. The successful management is not only required the qualifications but also be able to take accountability for decisions and policies, with the positive attitude, exhibit entrepreneurial skills and flexibility to create ethical work environments. Besides, the internal and external environment factors need to be recognized and overcome by the management skills. Hence, the spirit of the Four Seasons consistent personalize service will be highlighted perfectly. Appendix Appendix I The Seven Four Seasons Service Culture Standards (Sources: Four Seasons Goes to Paris Case Study) SMILE Employees will actively greet guests, SMILE, and speak clearly in a friendly manner. EYE Employees will make EYE contact, even in passing, with an acknowledgment. RECOGNITION All staff will create a sense of RECOGNITION by using the guests name, when known, in a natural and discreet manner. VOICE Staff will speak to guests in an attentive, natural, and courteous manner, avoiding pretension, and in a clear VOICE. INFORMED All guest contact staff will be well INFORMED about their hotel and their product, will take ownership of simple requests, and will not refer guests elsewhere. CLEAN Staff will always appear CLEAN, crisp, well groomed, and well fitted. EVERYONE EVERYONE, everywhere, all the time, show their care for our guests. Appendix II Four Seasons Reporting Structure (sources: Four Seasons Goes to Paris Case Study) Regional Vice Presidents Hotel General Managers Regional Marketing Director Area Director of Finance Regional Human Resource Director Supporting

Importance Of A Teaching Philosophy Education Essay

Importance Of A Teaching Philosophy Education Essay Alhamdulillah, my teaching experience began when I was still a student in secondary school. The recess and breaks were the occasions for me to involve myself in the teaching process. This continued at home whereby I used to get phone calls from my friends to explain about a particular topic from subjects like mathematics, physics and chemistry. After graduating from college, I worked for six months as teacher in a private secondary school in my locality before engaging myself into tertiary studies. Hence, I could say that working as a teacher after my graduation from university is something I would consider as normal. Actually, I am in my fifth year as an educator and Alhamdulillah, I had the experience of working in three different schools with students, both boys and girls, from different socio-cultural backgrounds. In the following chapters, I would like to share my teaching philosophy. But first, the importance of developing ones teaching philosophy will be discussed. Chapter Two Importance of a Teaching Philosophy A teaching philosophy statement is a systematic and critical rationale that focuses on the important components defining effective teaching and learning in a particular discipline and/or institutional context (Schonwetter et all, 2002, p.84). According to Campos (2010, p.2), it states our learning experiences, goals, beliefs, level of professionalism and self-development among many other elements. As for Natasha Kenny (2008, p.8), an educational developer at the University of Guelph, a teaching philosophy statement clearly and logically communicates what your fundamental values and beliefs are about teaching and learning, why you hold these values and beliefs, and how you translate these values and beliefs into your everyday teaching and learning experiences. Regarding the importance of developing a teaching philosophy, Coppola (2002, p.450) states that the teaching statement gives you a starting point for examining your teaching practices, allows you to share your ideas with others, and allows you to monitor the progress of your own development as a teacher. Brookfield (1990) identified four different purposes in developing a teaching philosophy. These purposes are: Personal purpose; it is good that your teaching philosophy reflects why you are doing what you are doing. Political purpose; your teaching philosophy needs to show that your position is grounded in a well-developed and carefully philosophy of practice. This helps you to gain respect, which is important to grow yourself in the political area. Professional purpose; your teaching philosophy needs to show your professional goals to develop an identity that will help you to improve the development of professional strengths among other teachers. Pedagogical purpose; teaching is about growing and finding new ways to develop your lessons according to the learners needs, so your teaching philosophy should show what effect you are having on students and on their learning? Chapter Three My Teaching Philosophy 3.1 Teaching in General Teaching should be such that what is offered is perceived as a valuable gift rather than a hard duty Albert Einstein Alhamdulillah, since I began teaching, I had the occasion to teach different subjects, besides Mathematics, like English Literature, Computer Studies and Integrated Science to students with a broad range of needs, knowledge, and cultural backgrounds. Apart from working as educator in colleges, I also try to help my friends and others outside school. Moreover, I used to give a special course on Tajweed to my brothers of the Islamic faith in the mosque. I once had the opportunity to teach a friend who was undertaking his undergraduate degree in Mathematics and he was older than me. Several important general principles that I try to use in my teaching practice can be formulated as follows: No matter how experienced a teacher is, every new class and every new student pose a challenge. For excellence in teaching, there is always room for improvement. A teacher has to appeal to different learning styles, to offer a variety of instructional experiences, and to keep an open mind to new teaching techniques to give every student the opportunity to participate fully and actively in the learning process. Being a successful teacher depends on creating a learning environment with the open exploration of ideas, a relationship in which students feel respected as well as challenged. Students should be encouraged to stretch themselves a bit beyond their level of comfort and be given an opportunity to leave every class feeling that they have overcome a new challenge successfully. Teaching should be an integral component of the creation of new knowledge, an initial step toward continuing education, and first of all, self-education. Though student satisfaction is important for better learning, teaching especially in mathematics should not become a popularity contest, or a show. A teacher is responsible to the society in general, and should resist the pressure of lowering academic standards in education. 3.2 Teaching of Mathematics We could use up two Eternities in learning all that is to be learned about our own world and the thousands of nations that have arisen and flourished and vanished from it.   Mathematics alone would occupy me eight million years Mark Twain Mathematics is like draughts [checkers] in being suitable for the young, not too difficult, amusing, and without peril to the state Plato Being a mathematics teacher as well as a lover of the subject, there are some features of mathematics that makes it a very special discipline. To name a few: Mathematics is an excellent intellectual game where all the players win. Mathematics is also a model that can be used for developing independent and critical thinking. Mathematics can be seen as a language that allows us to communicate ideas precisely between ourselves. Lastly, mathematics is a tool used in natural sciences and, thus, a required discipline for many students. The above statements alone motivate me to share my mathematical knowledge, among others, to my students. However, my goals for teaching mathematics are many. Firstly, communicate to my students that mathematics is a fun and improve their confidence about mathematics as well as reducing their anxiety about mathematics. Other goals are: Detect and fill gaps in students prior math knowledge Develop a mathematical sense about quantities, geometry, and symbols Develop a variety of problem-solving strategies and basic computational skills Enable and empower students Enable students to make judgments based on quantitative information, to prove basic results, to read mathematics effectively and to understand their own thought processes Encourage a broader interest in mathematics Ensure that students really understand concepts Establish constructive student attitudes about mathematics Facilitate acquisition of life-long learning skills Foster a desire to ask mathematics questions, critical thinking, student discovery of mathematics and foster understanding of the proofs of key theorems Teach the beauty of mathematics Help students learn the key theorems and their applications Improve students understanding of technology Improve students writing abilities Increase the number of mathematics majors as well as the students mathematical knowledge Model expert problem-solving Motivate students to make an effort to learn mathematics Open the doors to other opportunities for students Prepare future mathematicians, students for technical careers and students to be knowledgeable adults Teach applications to other fields; especially for abstract subjects like vectors whereby students often ask the question: where will vectors used us in our life? Teach calculator and computer skills, fundamental concepts, generalizing, logical reasoning, mathematical writing, predicting, problem-solving and proof-reading of mathematics Teach students how to translate back and forth between words and mathematics Teach students to work collaboratively It is, unfortunately, very difficult to try to show the real beauty of mathematics in the framework of most existing curricula as they are designed to feed students with often more facts than anyone could swallow. Just covering the required material usually takes a bit more time than is available. Another problem is that mathematics as a language can be quite technical, and to formulate something meaningful, one has to spend years learning rules of the mathematical grammar first. I consider mathematics to be a challenging subject to teach, which makes it especially attractive for me. I try to use every possibility to expose students to the exciting world of mathematics, often implicitly, so they may not even notice it at first. I think that students participation is crucial for learning mathematics. 3.3 Teaching Styles and Methods My mathematics classroom features multiple of methods of instruction that depends on: the subject matter of the lesson, that is, the topic to be taught and my experience with how individual students and classes best learn mathematics. On some occasions, the student-centred approach or whole-class discussions are undertaken while on other occasions, small-group investigations are carried out and still others see individuals working one-on-one with another student or with me. This classroom interaction helps build relationships between my students and I and simultaneously, among the students themselves. These various classroom practices help address the varied learning styles found in the mathematics classroom. Furthermore, I prepare my classes meticulously, but I like to improvise whenever possible. I dislike being interrupted during my explanation but I love it when the students ask questions afterwards; and I congratulate them for any good questions and comments. I open each session with a brief reminder of the previous sessions material and an outline of the days topic, and I typically conclude with a summary of key points. There is a special session for review before every major test. I usually speak clearly, loudly, and slowly, but enthusiastically. Students are encouraged to learn from each other as their grades are not curved, thus, students are not competing with their classmates. In some classes, especially my Integrated Science classes, I give group projects and homework, depending on the topic being covered. When possible, I distribute solutions to homework problems, quizzes, and tests. To reduce students anxiety about tests, I normally give my students revision exercises before any major test and I encourage them to work extra problems on their own and come to see me for any problems. I do not consider memorization to be the most important in mathematics classes; this is why I make and encourage my students a lot to practice maximum number of problems. If the curriculum would have allowed it, I would make all my tests open-book/notes. Assignments and projects are naturally integrated into my courses. I spend time explaining the assignments and solving similar problems in class for further discussion. 3.4 Use of Technology I remember that once I was in a meeting with my above seventy year old rector and he told me: In my time, when we had to do a mathematical calculation, we used the logarithm table and he asked me whether I knew how to use the logarithm table! Alhamdulillah, today we have the electronic calculator. This little piece of technology is the only electronic device that our students can use in their studies as the different curricula do not cater for the use of other electronic devices in the examination room. I would have loved to see a change in these curricula which would enable more the use of technology in the learning of mathematics. Personally, I am a great fan of the newest educational software that may be used in the teaching and learning process. At present, to use mathematical software at college would appear unrealistic but I hope to find a change soon in the curricula which will make it real. However, students first need to understand that technology is a tool, much like a comp ass or a protractor, and that technology must be used only as a tool. Central to my use of technology in the classroom is the idea that students must understand what they are doing mathematically even when they use technology as an aid. As mentioned earlier, the most ubiquitous piece of technology in and out of the classroom is the electronic calculator. While the calculator can be a useful tool to lessen the drudgery of calculations, it is important for students to be able to function without it. This does not mean that calculators should not be used, but rather that students should have some intuition about whether an answer is reasonable. The use of calculators and other technology can improve a students intuition of mathematics and mathematical reasoning. While most exercises in a statistics class have relatively small data sets, using premade data sets and computer programs allows students to gain real experience with professional tools and helps them visualize trends. The use of computer software with prepared examples is very useful for in-class visualizations in different courses, such as differential equations, calculus, and even pre-calculus. While doing the assignment for the module Instructional Technolo gy for my Bed Course, I came across software called Yenka which provides simulations. I really appreciated the part on probability where while explaining the different outcomes when tossing two coins, there a simulation actually tossing the two coins. I hope, insha Allah, to use it when I explaining this topic t my students in the near future. With the advent of tablet PCs, I am hopeful, insha Allah, that it is only a matter of time before the use of mathematical software and online examination at secondary level will be implemented. But, at the same time, I strongly oppose the abuse of technology. There are courses in mathematics, where students need to learn how to use their brain rather than calculators/computers. In my short experience in teaching, I came across an HSc (Higher School Certificate) student doing the simple arithmetic problem using a calculator!!! 3.5 My Best Personal Achievement Facilitate things to people and do not make it hard for themà ¢Ã¢â€š ¬Ã‚ ¦ Prophet Muhammad (Peace and Blessing of God Almighty be upon Him) I sincerely believe that the best academic performance of a student is not to see the high-flyer student being ranked first at the end of the year but rather to see the low-achiever student able to answer almost all questions of the same exam paper correctly at the end of the year and have a very good result, regardless of his/her overall rank. At my school, the concept of streaming is applied to separate the best students, often labeled as the high-flyers, and those less able students, often labeled as low-achiever students (some proponents of the Marxist view will disagree totally with this concept). Last year, I had the opportunity to work with the less able students of Form I and Form II, teaching Integrated Science. Alhamdulillah, I was motivated but I could that a lot of these students lack motivation. Furthermore, some of them came from poor socio-background and some came from broken families. There was even a child who repeated Form I! So, at first it seems very difficult to expect that half of them would understand the different topics even more so that they would pass their final year exam. After all, we are talking about Science which supposedly is a subject for the intelligent students. I figured out that I should use a different approach with them. Finally, I opted for the Learning by Fun concept. It required much more energy from me but Alhamdulillah, I do not regret for one second all the energy used that year when working with these students as the reason is obvious; almost all pupils not only passed the final year examination but they actually obtained very good results Masha Allah. The icing on the cake was when the head of the science department informed me that the rector was very pleased with the result. 3.6 Concluding Notes I believe that each child is a unique individual who needs a secure, caring, and stimulating atmosphere in which to grow and mature emotionally, intellectually, physically, and socially. It is my desire as an educator to help students meet their fullest potential in these areas by providing an environment that is safe, supports risk-taking, and invites a sharing of ideas. There are three essential elements that I believe are conducive to establishing such an environment, the teacher acting as a guide, allowing the childs natural curiosity to direct his/her learning, and promoting respect for all things and all people. When the teachers role is to guide, providing access to information rather than acting as the primary source of information, the students search for knowledge is met as they learn to find answers to their questions. For students to construct knowledge, they need the opportunity to discover for themselves and practice skills in authentic situations. Providing students access to hands-on activities and allowing adequate time and space to use materials that reinforce the lesson being studied creates an opportunity for individual discovery and construction of knowledge to occur. Equally important to self-discovery is having the opportunity to study things that are meaningful and relevant to ones life and interests. Developing a curriculum around student interests fosters intrinsic motivation and stimulates the passion to learn. Helping students to develop a deep love and respect for themselves, others, and their environment occurs through an open sharing of ideas and a judicious approach to discipline. When the voice of each student is heard, and environment evolves where students feel free to express themselves. Class meetings are one way to encourage such dialogue. I believe children have greater respect for their teachers, their peers, and the lessons presented when they feel safe and sure of what is expected of them. In setting fair and consistent rules initially and stating the importance of every activity, students are shown respect for their presence and time. In turn they learn to respect themselves, others, and their environment. For me, teaching provides an opportunity for continual learning and growth. One of my hopes as an educator is to instill a love of learning in my students, as I share my own passion for learning with them. I feel there is a need for compassionate, strong, and dedicated individuals who are excited about working with children. In our competitive society it is important for students to not only receive a solid education, but to work with someone who is aware of and sensitive to their individual needs. Alhamdulillah, I am such a person and will always strive to be the best educator that I can be.

Privacy On The Internet Essay -- essays research papers

Privacy on the Internet   Ã‚  Ã‚  Ã‚  Ã‚  Ever feel like you are being watched? How about having the feeling like some one is following you home from school? Well that is what it will be like if users do not have the privacy on the Internet they deserve. EPIC (Electronic Privacy Information Center), a advocacy group that has been fighting the Clinton Administration for tougher online consumer protection laws, and other privacy protection agencies have formed to protect the rights and privileges of the Internet user. With the U.S. Government, EPIC has had to step in and help small companies and Internet users with their own privacy problems, hackers getting into their systems and ruining the networks, and crackers stealing and decrypting private information. They have also helped with trying to stop the “IPv6';, an every day occurring problem from eventually taking over the already used widely IP addressing system. Intel also has had a feud with the government about privacy issues. When their new chi p came out, the Pentium III it had skeptic problems with its serial number feature. That is why I strongly agree with EPIC and what they are representing, privacy on the Internet.   Ã‚  Ã‚  Ã‚  Ã‚  Say you were on the Internet surfing around, would you want every site that you have visited to know who you are and almost every thing about you? No. That is why Intel had to disable their serial number feature in the new Pentium III. With this feature, each site on the Internet that you have visited could use this number to look you up and see who you are and almost every thing about you. Before released Intel told the U.S. Senate that they had disabled this function on every chip, but when these chips where out on the market for a while, programming companies found a way to go back in and enable this function without the computer user knowing it. So when the Senate heard this, Intel had yet another feud with its little problem. When the dust all settled Intel was to put this now option into the BIOS of every computer that had the PIII (Pentium III) installed on them. When the user opened up the BIOS there was now an option to either enable or disable the serial number on the chip. But since not many people know how to get into the BIOS of a computer it is hard for this option to be accessed. And once again Intel was back in the c... ... There’s no doubt there are serious privacy concerns for Internet users, about  ¼ of them don’t understand what is going on or just plainly don’t care about the risks that are involved. And what the future will bring if we don’t get our act in control?   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, with our privacy at risk we the people need to become more aware of what is at stake. Our privacy on the Internet, or privacy in our lives. It is now the public’s turn to speak up. We need to make our voices heard on these big privacy issues so we don’t end up losing every thing that this country has worked so hard for. We need to stand up and help EPIC and other protection agencies to help them help us. Our privacy is at stake and we need to control it, because without our privacy who knows what might happen in the years to come. Maybe people listening in on your telephone conversations or cameras in your house to make sure you are not doing anything wrong. Stand up for what you believe and lets end this once and for all. Privacy is what every American needs and America needs privacy. Get in the act now, privacy on the Internet.

Computer Science :: Graduate Admissions Essays

Computer Science I remember the day as if it were yesterday. During my second year in college, I was attempting to transmit a group of characters comprising my name from one computer to another. I connected the computers using RS-232 cable, wrote the necessary programs and executed them. I typed my name on one terminal and rushed to the other to see the results. "Wow, this is magic!" I exclaimed as I read 'Tom' on the screen. While I realized intuitively that a complex version of this elementary network could achieve much, at the time I had no real idea what. Now, four years later, I know that Networking makes possible a plethora of applications, from video-conferencing over the Internet to linking banks through private networks. It still seems like magic. Or rather, a grand adventure - one that I most certainly want to be part of. My interest in applied science dates back to my school days. During high school, I was fascinated with electronic gadgets. Soon thereafter, designing and building basic circuits started as a hobby. Along the way, however, I realized that the problem-solving aspect of making electronic gadgets was what I enjoyed the most. Engineering was a natural career choice after this. During my undergraduate studies at the Electronics & Communication department of M.K. College of Engineering, subjects like Microprocessors, C-Programming, Computer Networks interested me the most. I was awestruck by the potential of Intel 8086 microprocessor, more so by the manner in which its faster and more powerful cousins revolutionized the working of computers in a decade. I was now determined to focus on microprocessors during my Final Year project. I elected to do the project at National Space Research Organization (NSRO) as it has an outstanding infrastructure setup and a stimulating, world-class research environment. This enabled me to work with some of the best minds dedicated to engineering research in my country. I gained a lot from this association - in particular, an idea of how rewarding and meaningful a career in research could be. The more tangible benefits have been a deeper insight into architecture and working of microprocessors and thorough C-programming skills. Sometimes I spent more than ten hours a day at NSRO, reading manuals and troubleshooting circuits and debugging code. I am glad to say the effort paid off in the end.

E-campus.com :: essays research papers

Ecampus.com q Product- Ecampus.com is an internet company that offers a wide variety of college supplies and other related items online. However, the primary product that is being marketed is college textbooks and books. In fact Ecampus.com claims to be the largest college bookstore online, and to have all books in print available to customers. q Price- In terms of price, Ecampus.com offers their product at an affordable, discounted price compared to the typical bookstore price. Having books available at an affordable price for college students is one of the company's main concern and is evident in their mission statement, as it claims "to provide the easiest, fastest and cheapest way for college and university students to buy textbooks and stuff". On the web site the company also displays the actual price of the book being bought and the price they offer it at, in order let the students be aware of how much they are saving. q Promotion- Ecampus.com have gone through great lengths to promote their company, especially during the summer of 1999, which around the time when they officially launched their company to the public. Their promotion efforts during the period were extremely vital to the company's growth since they had just recently entered the market and also because the school period was soon the start shortly. On July 2, 1999, Ecampus.com officially went live with their web site, during a press conference, which was held in order to introduce their company to the public. Their promotion efforts continued to reach the public through, the internet and mass media. Various commercials for instance, began to surface nationwide, directed primarily for their target market, which were college students. Ecampus.com also chose other channels of promoting their service, which includes flyers on college campuses and magazine ads. q Place- The great thing about Ecampus.com is an internet company and is accessible via the computer, which makes it all the more convenient for the customers to shop. This aspect of the company gives them the advantage over other retail bookstores that are not online and are limited to only a small portion of the market. By making Ecampus.com strictly and internet company, they are able grab a large part of the market share since they are open to the public at a global scale, rather than on a local scale. Target Market-College students q Demographically/Psychographically- Ecampus.com target their market on the demographic basis of sex, age, occupation and income.

How are people presented in Vultures Essay

Both â€Å"Vultures† and â€Å"Two Scavengers in a truck, two beautiful people in a Mercedes† are presented using people. They both represent people in some way and both include the people in different forms. The poem â€Å"Vultures† presents the people using the vultures. These vultures represent people of a certain kind. In real life vultures are real birds of prey, but in the poem they are trying to represent the types of people. The poem, â€Å"Two Scavengers in a truck, two beautiful people in a Mercedes†, people are presented through the division in society. Vultures are shown that humans aren’t so different to animals; it is shown that both animals and humans are shown through their actions. It is shown that vultures are bad in real life because of what they do, but behind all the disgusting habits there is care shown. They appear to have care for each other and therefore this shows us that even though people do bad things, they still have some good factors about them. Both animals and humans are shown through their actions and imagery to show that they are caring even though they have evil within them. For example, it starts off with how the two vultures are picking the eyes of a swollen corpse and how they eat the contents of the bowel. This shows that they are grotesque and very evil. But straight after this, the vultures are shown to be nestling together affectionately and lovingly. In spite of the nasty diet, the vultures appear to care for each other. From this the author goes on to show that even the worst of human beings shoe some touches of humanity. Then he compares the vultures to a commander n Belson. He goes on to consider the ‘love’ a concentration camp commander shows to his family – having spent his day burning human corpses, he buys them sweets on the way home The poet remarks on the strangeness of love, existing in places people would not have thought possible. This is the same way that the vultures are presented which links it in comparison to people; the vultures are compared with the Nazi Commandant who preyed greedily and ruthlessly on people who were supposedly weaker than him, but could still show compassion towards people that he loved, such as his family. This is the same way that the vultures are presented which links it in comparison to people and the vultures are compared with the Nazi Commandant who preyed greedily on people who were supposed to be weaker than him, but could still show compassion towards people that he loved, such as his family. In â€Å"Two Scavengers in a truck, two beautiful people in a Mercedes†, people are presented from two different sides of the society. It shows two garbage men and contrasts them with an elegant, rich couple in a Mercedes. It’s about two pairs of people meeting for a moment in a busy city at nine o’clock in the morning. They are strangers and never speak to each other. They are only near each other because they are waiting for the traffic lights to change. The first pair of people are two dustmen. They are finishing their working day and going back to the depot. They are hanging off the back of the dustbin lorry and looking down at a couple in a Mercedes sports car. These people in the Mercedes seem the very opposite of the dustbin men. They are starting their day and seem rich, successful and fashionable. The poem makes lots of contrasts between the two pair and it seems to criticise the society which makes the differences between people so large. When the poet’s describing the dustbin men, it is often negative, dirty and cheap. For instance, their jackets are plastic, they are grungy, and he calls them ‘scavengers’. We usually think of scavengers as animals that live off whatever others leave behind, like vultures. And in a way that’s what they are – they are paid to take away what others don’t want, but they do an important job and we couldn’t live without them. The poet describes the couple in the Mercedes in a very positive way. He wears a suit and her hair is nicely done, and their car shows just how rich they must be, but at the same time the poet also seems to criticise this couple. He says it’s like watching an ‘odourless TV’ advert, so they don’t look like real people and they sound too good to be true. The poet then shows us how two of the men are similar. They are the same age, wear sunglasses and have long hair. And of course they live in the same city – they should be equal. This idea is made very clear at the end. The four people are next to each other, but there is a ‘gulf’ between them – they are living in different worlds. The language in ‘Vultures’ is very negative towards the people, and also has a strong influence on how the people are presented. There are a lot of pessimistic adjectives used to describe the opening lines of the poem, and also to present the vultures throughout the poem. For example in the first couple of lines in the poem ‘greyness’ is used, which create the idea that it is a dull scene, but the contrast with the words ‘sunbreak’ give a more positive effect. The poem uses a similar technique to present the vultures, for every positive point about them; there is a different negative point presented. The metaphor, ‘bashed in head, a pebble on a stem rooted in a dump of gross feathers’ creates a negative image of the vultures. Various words are use to create disgusting images of the birds. It says ‘they picked the eyes of a swollen corpse†. This is presented as an inhumane thing to do. The vultures are picking at the body of either a dead animal. After this the poet presents the juxtaposing idea of how the birds love each other. People are presented in comparison to the vultures using the example of the brutal Nazi Commandant at the Belsen concentration camp. The poem states how the commandant goes home ‘with the fumes of human roast clinging rebelliously to his hairy nostrils’. This emphasises the more negative side. The word ‘hairy’ compares the commandant to the vultures as it is a description which also applies to the vultures feathers. The poem also says how the commandant stops at the sweet shop to buy a chocolate for his child. The poet uses the phrase ‘tender offspring’ to refer to the child; the word tender suggests that there is a close, caring and loving relationship between the commandant and his child. Therefore this shows the more positive side to the poem. The use of the word offspring, which usually refers to the child of an animal, links people to the vultures in the poem. So the poem presents humans negatively, with an evil side, but also shows how these kinds of people also have a more tender side to them, just like the vultures. It compares people with animals such as vultures. Overall the words used are both negative and then follow a positive point. ‘Two Scavengers in a Truck, two Beautiful People in a Mercedes’ uses linguistic features to present people. In the first couple of lines, the colours yellow and red are used to describe the garbage men. These colours are bright and suggest brightness into their lives. The adjective used to describe the people in the Mercedes is elegant and this is repeated, which suggests the couple are boring as there are no other adjectives to describe them. This also emphasises on the word and shows that they are very posh and therefore quite snobby. This is ironic as you would expect the couple to have a better life whereas the garbage men are expected to have a boring and dull life. The way that the couple are dressed and appear is described using various phrase and adjective; ‘hip’, ‘three-piece linen suit’, ‘shoulder length blond hair & sunglasses’, ‘young blond woman’ and ‘casually coifed’. All of the previous sugge st that the couple are superior to the garbage men. This is because they are modern and are living what can be described as The ‘American Dream’. The garbage men are described more negatively, the first one id referred to as having ‘grey iron hair’, †hunched back’ and’ gargoyle Quasimodo’. The word ‘grey’ contrasts with the earlier colours but also suggests that he is quite dirty, the phrase ‘gargoyle Quasimodo’ implies that he is ugly and compares him to the Hunchback of Notre Dame, who was very caring and loving despite his appearance. The second of the garbage men is described the same as the Mercedes driver, however you know that they are nothing alike from other references and also because the two men are collectively described as ‘scavengers’ and ‘grungy’. The use of the word ‘scavengers’ suggest the two men are poor and the fact that they are garbage men emphasises this further. Overall it is shown that the garbage men are dirtier but have a more interesting life, whereas the elegant couple are shown to have the more boring life. One of the unusual things about the poem is that it doesn’t have clear sentences, full stops or commas. Even the lines don’t all start in the same place – some lines start on the left, some on the right and some in the middle. This is done on purpose. The four people are together for a few seconds and the poet quickly notes down some differences. It also means that when you read it, you stop at different places, and this might make you think about different ideas in the poem, and what you think of modern life. The two poems present people in different way using different adjectives and linguistic features. They also show that people are not in anyway perfect in their actions and appearances. Therefore by these two poems we are shown that people can be both evil and kind and also you cannot judge a book by its cover. The two garbage men are referred to as scavengers with a low status, whilst the young people are described as elegant. The poem is set in what can be described as a ‘snapshot’ in time, which is when they are waiting at the traffic lights. Although the two groups of people are presented completely differently in terms of status they sill exist in the same place at the same time which is what brings them together.